Consumer behaviour analysis and the behavioural perspective model.

Article OPEN
Foxall, G.R.; Oliveira-Castro, J.M.; James, V.K.; Schrezenmaier, T.C.;
  • Publisher: Oxford Management Publishing
  • Subject: Consumer behaviour | Brand choice | Marketing | Behaviour analysis | Buying behaviour.

This is the FIRST of TWO linked articles on consumer behavioural analysis. Cognitive theories have dominated the field of consumer behaviour for the last few decades, however, an observed lack of consistency between attitudes and behaviour has suggested the need to inve... View more
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