Sampling and farm stories prompt consumers to buy specialty cheeses

Article English OPEN
Reed, Barbara A.; Bruhn, Christine M.;
(2003)
  • Publisher: eScholarship, University of California
  • Journal: issn: 0008-0845, eissn: 2160-8091
  • Related identifiers: doi: 10.3733/ca.v057n03p76
  • Subject: S1-972 | cheese-making | cheese maker | artisan cheese | Agriculture (General) | milk | cheese | Agriculture | marketing | S | Food and Nutrition | focus group | pasteurization | specialty cheese | dairy
    acm: ComputingMilieux_MISCELLANEOUS

California specialty cheese makers need information on what drives product sales so they can effectively market their products. Focus group and telephone research revealed that specialty cheese consumers have a strong preference for sampling chee... View more
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