Spiced: The Global Marketing of Psychoactive SubstancesBook English OPEN
- Publisher: eScholarship, University of California
Subject: Business | global marketing psychoactive substances | marketing chocolate | marketing coffee | spiced | marketing tobacco | marketing cocaine | marketing salt | marketing sugar | marketing marijuana | marketing opioids | marketing alcohol
mesheuropmc: health care economics and organizations
Graham hopes to expose marketing’s role in sustaining our addiction to sugar, tobacco, and other psychoactive substances and to then inspire a discussion of strategies for reining in that marketing.