Spiced: The Global Marketing of Psychoactive Substances

Book English OPEN
Graham, John;
(2016)
  • Publisher: eScholarship, University of California
  • Subject: Business | global marketing psychoactive substances | marketing chocolate | marketing coffee | spiced | marketing tobacco | marketing cocaine | marketing salt | marketing sugar | marketing marijuana | marketing opioids | marketing alcohol
    mesheuropmc: health care economics and organizations

Graham hopes to expose marketing’s role in sustaining our addiction to sugar, tobacco, and other psychoactive substances and to then inspire a discussion of strategies for reining in that marketing. 
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