Emotions and Consumer Behavior

Article English OPEN
Andrade, Eduardo; Gururangan, Kapil; Iantorno, Stefano; Feng, Harvey; Cherone, Jennifer; Sawant, Manali; Neogi, Sushrita; Bhat, Prashant; Lukus, Alan;
(2012)
  • Publisher: eScholarship, University of California
  • Subject: Business | Marketing | neuroscience | emotions | consumer decision making | neuroscience;

Professor Eduardo Andrade received his Ph.D. in Marketing from the University of Florida in 2004 before coming to theHaas School of Business. He studies the impact of emotions on consumer decision making. One of his studies publishedin 2009 shifted the concept of emotio... View more
Share - Bookmark