The Effectiveness of Campaign Messages on Turnout and Vote Choice

Doctoral thesis English OPEN
Friedel, Sylvia;
(2013)
  • Publisher: eScholarship, University of California
  • Subject: Political Science | Campaign Messages | Elections | Microtargeting | Voting Behavior

In this dissertation, I study campaign effects on turnout and vote choice. I analyze different campaign messages and the way they affect voters across various situations. First, through an online survey experiment, I study the impact of campaign messages and ideological... View more
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