publication . Doctoral thesis . 2013

The Effectiveness of Campaign Messages on Turnout and Vote Choice

Friedel, Sylvia;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: eScholarship, University of California
  • Country: United States
Abstract
In this dissertation, I study campaign effects on turnout and vote choice. I analyze different campaign messages and the way they affect voters across various situations. First, through an online survey experiment, I study the impact of campaign messages and ideological cues on voters as they make inferences on candidates. Next, through a field experiment, I test whether microtargeted messages or general messages on the economy have any effect on turnout. Lastly, using online survey data, I examine how cross-pressured voters behave electorally when holding an opposing party's position on social issues. These three studies indicate that different messages do, in ...
Subjects
free text keywords: Political Science, Campaign Messages, Elections, Microtargeting, Voting Behavior
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