Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 5 - Marketing Basics

Book English OPEN
(2015)
  • Publisher: eScholarship, University of California
  • Subject: Business | Education | Life Sciences | marketing | small scale organic farming

Marketing is often the most daunting task for beginning farmers, and with competition increasing in the organic sector, it has become an even more essential component of a farm’s overall business plan. Implementing a successful marketing plan requires a set of analytica... View more
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