publication . Article . 2017

"Noi Donne" and "Famiglia Cristiana": Communists, Catholics, and American Female Culture in Cold War Italy

Harris, Jessica L;
Open Access English
  • Published: 01 Jan 2017
  • Publisher: eScholarship, University of California
  • Country: United States
Abstract
Italy's Cold War cultural contest for the hearts and minds of Italian women was a three way struggle between the Catholic Church, the Italian Communists, and the United States. The arrival of American consumer products and models in postwar Italy and their growing influence on upper to middle-class, and eventually working-class women, provided the two domestic groups, who previously had been engaged in a bipolar struggle with each other, with a common enemy - the materialistic, immoral, and avaricious "American way of life" as represented in the products and models that belonged to its consumer capitalist society. The Catholics and Communists employed their popu...
Subjects
free text keywords: Cold War, Italy, United States, Consumerism, Women, Famiglia Cristiana, Noi Donne, Communists, Catholics
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