Spike is the only television network in North America “for men.” Its motto, “Get more action,” is suggestive of pursuits of various forms of violence. We conceptualize Spike not as trivial entertainment, but rather as a form of pop culture that erodes the gains of feminists who have challenged the prevalence of normalized hegemonic masculinity (HM). Our paper highlights themes of Spike content, and connects those themes to the literature on HM. Moreover, we validate the identities and lives of men who cannot or refuse to subscribe to the pressures of hegemonic masculinity.
free text keywords: Masculinity, Feminism, SpikeTV, Identity, Social and Behavioral Sciences