publication . Conference object . Preprint . 2014

Understanding Facebook Like Fraud Using Honeypots

Mohamed Ali Kaafar;
  • Published: 05 Nov 2014
  • Country: United Kingdom
Abstract
Facebook pages offer an easy way to reach out to a very large audience as they can easily be promoted using Facebook's advertising platform. Recently, the number of likes of a Facebook page has become a measure of its popularity and profitability, and an underground market of services boosting page likes, aka like farms, has emerged. Some reports have suggested that like farms use a network of profiles that also like other pages to elude fraud protection algorithms, however, to the best of our knowledge, there has been no systematic analysis of Facebook pages' promotion methods. This paper presents a comparative measurement study of page likes garnered via Faceb...
Subjects
free text keywords: Internet privacy, business.industry, business, Profitability index, Honeypot, World Wide Web, Social characteristics, AKA, Computer science, Popularity, Computer Science - Social and Information Networks, Computer Science - Cryptography and Security, Physics - Physics and Society
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publication . Conference object . Preprint . 2014

Understanding Facebook Like Fraud Using Honeypots

Mohamed Ali Kaafar;