Barriers to franchise initiation for general remodelers in U.S. remodeling industry: A non-franchisor perspective

0044 English OPEN
Murray, B. C.;
(2008)
  • Publisher: UCL (University College London)

The following report is an exploratory investigation into the barriers of franchise initiation for general contractors in the US remodeling industry. The applicability of theories used to describe why firms franchise is evaluated using secondary quantitative data. Furth... View more
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