publication . Thesis . 2005

Marketing strategy for private housing market in Thailand

Limcharoen, P.;
Open Access English
  • Published: 01 Nov 2005
  • Publisher: UCL (University College London)
  • Country: United Kingdom
Marketing is an important part of a business strategy. A company develops a marketing strategy to match their resources and capabilities to customer's changing needs and wants, at a profit. This paper presents the marketing strategy of housing companies in the high-end market segment of Thai private housing market. The framework includes the 4Ps marketing mix and relationship marketing. The 4Ps marketing mix concerns product, price, promotion and place element of house products and services whereas the relationship marketing emphasizes on customer relationships, service after sales, reputation and image of housing companies and experience and expertise of housin...
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