Digital Signage

Doctoral thesis OPEN
Fischer, Karl Peter;
(2011)
  • Publisher: Ludwig-Maximilians-Universität München
  • Subject: Fakultät für Psychologie und Pädagogik
    • ddc: ddc:770 | ddc:700

Digital Signage for in-store advertising at gas stations/retail stores in Germany: A field study Digital Signage networks provide a novel means of advertising with the advantage of easily changeable and highly customizable animated content. Despite the potential and... View more
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