Towards new advertising models for situated displays

Conference object English OPEN
José, Rui; Soares, Ana Maria;
(2010)

Advertising is often a key element in the business case for public display networks. However, the respective advertising models do not yet provide effective solutions to the key issues of campaign targeting and impact measurement that are now so common in web a... View more
  • References (15)
    15 references, page 1 of 2

    [1] K. O'Hara, M. Perry and E. Churchill, Public and Situated Displays: Social and Interactional Aspects of Shared Display Technologies, Kluwer Academic Publishers, 2004.

    [2] P. Kotler and G. Armstrong, Principles of Marketing, Prentice Hall, 1998.

    [3] Nielsen, “Nielsen | Television.” http://en-us.nielsen.com/

    [4] TAB, “Eyes On: Out Of Home Media Measurement.” http://www.eyesonratings.com/images/pdf/EOR_Basics_Research_Primer.pdf

    [5] Quividi, “Quividi - Automated Audience Measurement of Billboards and Out Of Home Digital Media - OOH - Home,” 2009. http://www.quividi.com/

    [6] NEC, “NEC Launches Eye Flavor, Japan's First All-in-One Digital Signage Board with Face Recognition Technology,” Jan. 2009. http://www.necus.com/companies/27/NEC%20Eye%20Flavor.pdf

    [7] OVAB, “Audience Metrics Guidelines,” 2008.

    [8] M. Zweben, Life Pattern Marketing : A new way to reach people Out-ofHome, SeeSaw Networks, 2007.

    [9] M. Strohbach, E. Kovacs, e M. Martin, “Towards Pervasively Adapting Display Networks,” 1st International Workshop on Pervasive Advertising, held in conjunction with Pervasive 2009, Nara, Japan: 2009.

    [10] R. Jose, N. Otero, S. Izadi and R. Harper, “Instant Places: Using Bluetooth for Situated Interaction in Public Displays,”Pervasive Computing, IEEE, vol. 7, 2008.

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