publication . Conference object . Doctoral thesis . 2015

Pervasive Business Intelligence: a Marketing Intelligence Framework Proposal

Teresa Guarda; Santos, Manuel Filipe; Pinto, Filipe; Silva, Carlos; Louren{\c{c}}o, Jo{\~a}o;
  • Published: 11 Nov 2015
  • Country: Brazil
Abstract
Doctoral Thesis in Information Systems and Technologies Area of Information Systems and Technology Nos últimos anos, o crescimento mundial desacelarou, os mercados têm amadurecido e tornaram-se mais competitivos. O impacto da computação nas organizações fez das tecnologias da informação um elemento estratégico para a aquisição e manutenção da vantagem competitiva, dependendo estas dos sistemas e ferramentas de Business Intelligence (BI). Hoje, a importância estratégica da informação é fundamental para as organizações. Com a intensificação da concorrência entre as empresas em mercados abertos e muitas vezes saturados, as empresas devem aprender a conhecerem-se a ...
Subjects
free text keywords: Business Intelligence, Pervasive Business Intelligence, Database Marketing, Data Mining, Process Mining, :Engenharia Eletrotécnica, Eletrónica e Informática [Engenharia e Tecnologia]
Related Organizations
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