publication . Master thesis . 2017

eSports: a nova era dos suplementos alimentares

Rodrigues, José Emídio Tinoco;
Open Access English
  • Published: 01 Jan 2017
  • Country: Brazil
Abstract
Dissertação de mestrado em Media Interativos eSports – the competitive form of video gaming – is a growing industry with millions of active players and viewers worldwide. Seen by many as a digital sport, rather than ordinary entertainment, this study explores the definition of eSports and its resemblances with traditional sports. It proposes the possibility of targeting, communicating, market, and selling dietary supplements to digital athletes. The study findings indicate that gamers have existing needs that can be fulfilled with the consumption of dietary supplements. The potential market size combined with the identified needs and the positive attitudes towar...
Subjects
free text keywords: eSports, Professional gaming, eSports marketing, Dietary supplements, Performance enhancing, :Ciências da Comunicação [Ciências Sociais]
Related Organizations

Figure 1: CS:GO, an example of FPS. Source: www.airbornegamer.com

Figure 2: FIFA 2017, an example of sports game. Source: unrealitymag.com

Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue