publication . Part of book or chapter of book . Book . 2010

The child audience from TV professionals' viewpoints

Sara Pereira;
  • Published: 01 Jan 2010
  • Country: Brazil
Abstract
This paper aims to discuss the viewpoints of a range of television professionals regarding young audiences - how they define children, how they see this special kind of audience, including its needs and interests, and how they view the role of television in children's lives. Focusing on these ideas, our goal is to understand how they translate into decisions about the format and content of schedules, programming, production, marketing campaigns, regulation measures and also research.
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: Children, Audiences, Television, Professionals, :Ciências da Comunicação [Ciências Sociais]
Related Organizations
Funded by
FCT| UID/CCI/00736/2013
Project
UID/CCI/00736/2013
Communication and Society Research Centre
  • Funder: Fundação para a Ciência e a Tecnologia, I.P. (FCT)
  • Project Code: 147330
  • Funding stream: 5876
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publication . Part of book or chapter of book . Book . 2010

The child audience from TV professionals' viewpoints

Sara Pereira;