The female Empowerment in advertising: an exploratory study about consumer’s perceptions and attitudes

Master thesis Portuguese OPEN
Lima, Ana Marina Abreu de (2016)
  • Subject: Empowerment | Femvertising | Publicidade | Advertising

Dissertação de mestrado em Marketing e Estratégia A publicidade influencia as atitudes e comportamentos das audiências designadamente em relação aos estereótipos de género. Os profissionais de marketing têm sido alvo de críticas no que toca à falta de sensibili... View more
  • References (16)
    16 references, page 1 of 2

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    Catterall, M., Maclaran, P.; Stevens, L. (2000), Marketing and feminism: an evolving relationship, in Catterall, M., Maclaran, P. and Stevens, L. (Eds), Marketing and Feminism: Current Issues and Research, Routledge, London, pp. 1-15.

    Catterall, M., Maclaran, P.; Stevens, L. (2005): Postmodern paralysis: the critical impasse in feminist perspectives on consumers. Journal of Marketing Management, 21 (5-6): 489-504.

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