publication . Article . 2016

Front of package symbols as a tool to promote healthier food choices in Slovenia: Accompanying explanatory claim can considerably influence the consumer's preferences

Miklavec, K; Pravst, I; Raats, Monique; Pohar, J;
Open Access English
  • Published: 05 Nov 2016
  • Publisher: Elsevier
Abstract
Many nutrition and/or health symbols were introduced in different countries in the past years and Slovenia is no exception. The objective of our study was to examine familiarity with and perception of the Protective Food symbol (PF symbol) in Slovenia and to investigate consumers' associations related to the symbol, and the influence of symbols' appearance on their preferences. The study was conducted through online questionnaire with incorporated word-association tasks and conjoint analysis; GfK consumer panel and social media (Facebook) were used for recruitment of Slovenian adults (n = 1050; 534 men, 516 women). The majority (78%) of the participants reported...
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