publication . Article . 2018

Influence of perceived city brand image on emotional attachment to the city

Manyiwa, Simon; Priporas, Constantinos-Vasilios; Wang, Xuan Lorna;
Open Access English
  • Published: 05 Mar 2018
  • Publisher: Emerald
Abstract
Purpose This study aims to examine the influence of perceived city brand image on emotional attachment to the city. The study also compares the effects of perceived brand image of the city on the emotional attachment to the city across two groups: local residents and visitors. Design/methodology/approach A total of 207 usable questionnaires were collected from 107 residents of the city of Bratislava, Slovakia and 100 visitors to the city. Partial least square structural equation modeling (PLS-SEM) method was used for data analysis. Findings This study establishes that perceived city brand image significantly influences emotional attachment to the city. The study...
Subjects
free text keywords: Tourism, Leisure and Hospitality Management, Marketing, Strategy and Management, Geography, Planning and Development, Business and International Management, Urban Studies, Tourism, Structural equation modeling, Originality, media_common.quotation_subject, media_common, Social exchange theory, Social psychology, Geography, Affect (psychology), Brand image
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