Influence of perceived city brand image on emotional attachment to the city

Article English OPEN
Manyiwa, Simon; Priporas, Constantinos-Vasilios; Wang, Xuan Lorna;
(2018)

Purpose - This study examines the influence of perceived city brand image on emotional attachment to the city. The study also compares the effects of perceived brand image of the city on the emotional attachment to the city across two groups: residents and visitors.<br ... View more
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