publication . Article . 2015

Using Ethnography of Communication in Organizational Research

Zoi Kalou; Eugene Sadler-Smith;
Open Access English
  • Published: 01 Jul 2015
  • Publisher: Sage
  • Country: United Kingdom
Abstract
Ethnography of Communication offers new analytical and interpretive possibilities for contextually sensitized, language- and communication-based ethnographic studies of management and organization. In this article we provide an introduction and overview of relevant linguistic and related fields, positioning Ethnography of Communication within the broader context of anthropology, ethnomethodology, and sociolinguistics. We describe Dell Hymes’s seminal contribution to theory and method of Ethnography of Communication (foregrounding Hymes’s signature concept of “communicative competence”) and outline what the application of an Ethnography of Communication approach ...
Subjects
ACM Computing Classification System: InformationSystems_MISCELLANEOUS
free text keywords: Management of Technology and Innovation, Strategy and Management, General Decision Sciences, Social science, Organizational communication, Sociolinguistics, Sociology, Ethnography of communication, Ethnomethodology, Communicative competence, Epistemology, Ethnography, Qualitative research, Foregrounding, Econometrics
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