publication . Thesis . 2000

Evaluating the value chain model for service organisational strategy: International hotels.

Choi, Keetag.;
Open Access English
  • Published: 01 Jan 2000
  • Country: United Kingdom
Strategic models like Porter's (1985) value chain have not been fully evaluated in the strategy literature and applied to all industries. To theoretically redefine the value chain technique, this research evaluates the value chain's use with various strategic issues by applying it to a specific aspect in the service field, namely the hotel industry. The study defines five key questions by which to evaluate a strategic model and the value chain model is examined using them. This research is a strategic theory-based study involving in depth field work on five hotels in order to seek answers for the five key strategic questions. In particular, the value chain of th...
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