publication . Thesis . 2016

Optimising the utility of hotel online distribution channels.

ZHANG, YIXIN;
Open Access English
  • Published: 30 Sep 2016
  • Country: United Kingdom
Abstract
Distribution channel plays an important role in the operation of hotel revenue management (RM), it is a key vehicle that can facilitate effective communication of the whole RM strategy, which helps hotels to accomplish their ultimate goal of revenue maximisation. However, the importance of distribution channel management in hotel revenue management has not received much attention in academic research (Ivanov and Zhechev, 2012), and there is a lack of studies relating to distribution channel selection and optimisation (Guillet and Mohammed, 2015). In addition, with the increasing popularity of the Internet and the rapid development of information technology, onli...
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
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