Optimising the utility of hotel online distribution channels.

Doctoral thesis English OPEN
ZHANG, YIXIN;
(2016)
  • Subject:
    acm: ComputingMilieux_MISCELLANEOUS

Distribution channel plays an important role in the operation of hotel revenue management (RM), it is a key vehicle that can facilitate effective communication of the whole RM strategy, which helps hotels to accomplish their ultimate goal of revenue maximisation. Howeve... View more
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