publication . Article . 2006

Convenience store sales forecasting - art before science?

Wood, SM; Browne, S;
  • Published: 01 Jan 2006
  • Publisher: Oxford Institute of Retail Management
  • Country: United Kingdom
The science of store location decision making and sales forecasting has received a huge degree of attention throughout retail management and retail geography research. This literature has focused on the conceptualisation of techniques for determining the optimal location and sales, primarily of the food supermarket.
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