publication . Doctoral thesis . 2015

La calidad electrónica en sitios web corportivos. Propuesta de medición

González López, Óscar Rodrigo;
Open Access Spanish; Castilian
  • Published: 19 Aug 2015
The corporate Website is currently one of the cornerstones of firms' communication strategies, being the fundamental instrument for dissemination of information about the organization and the products it sells. Corporate Websites have emerged as essential channels for disseminating information to all audiences: customers, suppliers, investors, partners, employees, etc. They have grown substantially in terms of content and level of service, and have become more homogeneous in terms of navigation interfaces and design structures. When compared with what the media like to call the Web 2.0, i.e., Web 1.0's people-to-people capacities, one finds that social networks ...
free text keywords: Evaluación de sitios Web, Calidad de sitios Web, Análisis de sitios Web, Website evaluation, Website quality, Website analysis, Sitio web, Website
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