publication . Doctoral thesis . 2006

Evaluación de los sitios web de los hoteles e implicaciones para la gestión del marketing Hotelero

Schmidt, Serje;
Open Access
  • Published: 16 Feb 2006
  • Publisher: Universitat de les Illes Balears
In marketing history, there has been no revolution as impacting as Internet. Products whose buying decision is based on information, whose distribution can be made using the Web, whose value can be added by Internet commerce and whose clients have Internet access, are taking advantage of the new media. Among those, tourism products are typically included. Hotels that for a long time practice their commerce through tour operators, now faced the tourist directly:<br/>establishing final process, processing reservations and saving commissions. On the other hand, the hotel physiognomy that the client is facing is through the Website. Then which characteristics a Webs...
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