Engagement and Nonusage Attrition With a Free Physical Activity Promotion Program: The Case of 10,000 Steps Australia

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Guertler, Diana; Vandelanotte, Corneel; Kirwan, Morwenna; Duncan, Mitch J;
(2015)

Background Data from controlled trials indicate that Web-based interventions generally suffer from low engagement and high attrition. This is important because the level of exposure to intervention content is linked to intervention effectiveness. However, data from real... View more
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