publication . Bachelor thesis . 2014

The use of corporate entrepreneurship by Gefeba Elektro GmbH : The case study of a German medium-sized company in the highly competitive process automation sector

Alami, Tarik; Montier, Cécile;
Open Access English
  • Published: 01 Jan 2014
  • Publisher: Umeå universitet, Företagsekonomi
Abstract
Corporate entrepreneurship has gained renewed interested in research since global markets are evolving and industries become more and more competitive. Information is transferred across the globe rapidly so that products and processes can be copied quickly. In order to be competitive, companies need to enhance creativity, their technological knowledge and market know-how. This high competitiveness leads to a dilemma where innovation is a key to survive whilst the size and administration may signify barriers to replicate entrepreneurial behavior through the entire business.   Considering the relevance of corporate entrepreneurship in the rapidly changing market o...
Subjects
free text keywords: corporate entrepreneurship, Germany, SME, automation industry
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