The Effects of Consumer Knowledge and Values on Attitudes and Purchase Intentions : A Quantitative Study of Organic Personal Care Products Among German Female Consumers

Bachelor thesis English OPEN
Saleem, Bilal; Recker, Alena;
  • Publisher: Umeå universitet, Handelshögskolan vid Umeå universitet (USBE)
  • Subject: Attitude | Consumer Knowledge | Values | Purchase Intentions

The purpose of this study was to examine the effect of different types of consumer knowledge and values on their attitude towards buying organic personal care products and their purchase intentions of organic personal care products. The aim was to make a theoretical con... View more
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