publication . Bachelor thesis . 2010

Customer Buying Behavior : - Online shopping towards electronic product

Wang, Dan; Yang, Liuzi;
Open Access English
  • Published: 01 Jan 2010
  • Publisher: Umeå universitet, Handelshögskolan vid Umeå universitet
  • Country: Sweden
Abstract
ABSTRACT Online shopping in EU has been shown to a good potential market. The electronic equipment takes a high percent of the individuals shopping. Compared with other goods, online shopping of electronic goods adds great convenience to the life of the people. Buying electronic gadgets online gives customers an opportunity to find a great variety of product online, and customers can review a wide selection of products and find special offers and discount with the best deals online. In the coming years, the development of online retailers is improving and promises a bright future. However, the tangible and intangible problems of electronic product online shoppin...
Subjects
free text keywords: online shopping, customer buying behavior, Business studies, Företagsekonomi
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