Customer Buying Behavior : - Online shopping towards electronic product

Bachelor thesis English OPEN
Wang, Dan; Yang, Liuzi;
(2010)
  • Publisher: Umeå universitet, Handelshögskolan vid Umeå universitet
  • Subject: online shopping | customer buying behavior | Business studies | Företagsekonomi

ABSTRACT Online shopping in EU has been shown to a good potential market. The electronic equipment takes a high percent of the individuals shopping. Compared with other goods, online shopping of electronic goods adds great convenience to the life of the people. Buying e... View more
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