What makes a marketing campaing a viral success? : A descriptive model exploring the mechanisms of viral marketing

Bachelor thesis English OPEN
Stålnacke Larsson, Richard; Odén, Niklas;
(2011)
  • Publisher: Umeå universitet, Institutionen för informatik
  • Subject: Viral marketing | alternate reality game | Information Systems | Systemvetenskap, informationssystem och informatik | social media | word-of-mouth
    acm: ComputerApplications_COMPUTERSINOTHERSYSTEMS | GeneralLiterature_MISCELLANEOUS

What makes some marketing campaigns so immensely big and well known when they are marketed through social media or with a viral approach? How can a company reach out to customers through viral marketing and how can they make use of today’s social media to achieve it? In... View more
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