publication . Master thesis . 2010

The Serious Business of Humor : A qualitative study of humor as a management tool

N Schönfeldt, Sara; Miznikova, Jelena;
Open Access English
  • Published: 01 Jan 2010
  • Publisher: Umeå universitet, Handelshögskolan vid Umeå universitet
  • Country: Sweden
This research was initiated due to the novelty of the topic. Humor is a common phenomenon in the daily interaction of many people; however this study is particularly interested in humor as used by managers. As a preconception to the study it was assumed that appropriately used humor results in benefits for a leader, thus we wish to explore how managers in Swedish organizations reason about if and how humor can be used as a management tool. For this purpose we employed qualitative research with semi-structured interviewing method. The subjects for investigation reside in Umeå, northern Swedish town, and are leaders in 8 medium/big sized, private, service companie...
Medical Subject Headings: sense organseye diseasesgenetic structuresfluids and secretions
free text keywords: Humor in the workplace, Management tool, Humor, Business studies, Företagsekonomi
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