Adoption of e-Commerce in micro tourism firms located in Umeå

Bachelor thesis English OPEN
Gharibyan, Tatevik;
(2016)
  • Publisher: Umeå universitet, Kulturgeografi
  • Subject: e-Commerce | micro tourism firms | SMEs | tourism

A new and an effective Internet business model such as electronic commerce (e-Commerce) has obtained great importance in the tourism industry (Li & Suomi, 2008). e-Commerce has great importance also for small firms. Despite this, the majority of  literature concerni... View more
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