publication . Bachelor thesis . 2016

Keeping up to date : Incorporating social network sites and employer branding in recruitment processes

Blomqvist, Malin; Ekström, Myran;
Open Access English
  • Published: 01 Jan 2016
  • Publisher: Umeå universitet, Företagsekonomi
  • Country: Sweden
Abstract
The use of social network sites (SNSs), such as Facebook and LinkedIn, by both organizations and the Swedish population is increasing. Previous publications in this research field lack empirical reinforcement and the empirical research that has been published often suggest a connection between recruitment via SNSs and employer branding. However, this connection has not yet been elaborated on or explained by previous research. Furthermore, both these research fields lack the insight of empirical studies conducted from a managerial point of view. The objective of this study is to contribute to these research fields by providing a holistic understanding about emplo...
Subjects
free text keywords: Social Network Sites, SNS, Management, Employer Branding
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