Keeping up to date : Incorporating social network sites and employer branding in recruitment processes

Bachelor thesis English OPEN
Blomqvist, Malin; Ekström, Myran;
(2016)
  • Publisher: Umeå universitet, Företagsekonomi
  • Subject: Social Network Sites | SNS | Management | Employer Branding

The use of social network sites (SNSs), such as Facebook and LinkedIn, by both organizations and the Swedish population is increasing. Previous publications in this research field lack empirical reinforcement and the empirical research that has been published often sugg... View more
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