publication . Doctoral thesis . 1998

The household decision making process in replacement of durable goods

Marell Molander, Agneta;
Open Access English
  • Published: 01 Jan 1998
  • Publisher: Umeå universitet, Företagsekonomi
  • Country: Sweden
Abstract
As durables are essential in many households, the level of ownership is high and, due to the high degree of penetration, a vast proportion of the current sales are replacement purchases. Even though a lot of research attention has been paid to decision making and decision processes many models are oriented towards non-durable goods and although a majority of purchases of many durable goods are replacements, few studies seem to make a distinction between a replacement purchase decision and a decision to buy an item for the first time. The purpose of this thesis has been to increase the understanding of the consumer decision process in replacement purchase. More s...
Subjects
free text keywords: Household decision making process, replacements, durable goods, Business Administration, Företagsekonomi
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