The household decision making process in replacement of durable goods
Marell Molander, Agneta
- Publisher: Umeå : Umeå Universitet
Household decision making process | replacements | durable goods | Business Administration | Företagsekonomi
As durables are essential in many households, the level of ownership is high and, due to the high degree of penetration, a vast proportion of the current sales are replacement purchases. Even though a lot of research attention has been paid to decision making and decisi...
views in local repository
downloads in local repository