The household decision making process in replacement of durable goods

Doctoral thesis English OPEN
Marell Molander, Agneta;
  • Publisher: Umeå : Umeå Universitet
  • Subject: Household decision making process | replacements | durable goods | Business Administration | Företagsekonomi

As durables are essential in many households, the level of ownership is high and, due to the high degree of penetration, a vast proportion of the current sales are replacement purchases. Even though a lot of research attention has been paid to decision making and decisi... View more
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