The influence of People : The Service Marketing benefits of training

Bachelor thesis English OPEN
Spetz, Emma; Butler, Laurence;
(2008)
  • Publisher: Umeå : Handelshögskolan vid Umeå universitet
  • Subject: Service Marketing | Training | Internal Marketing | Human Relations Management | Internal Branding | Service Quality | Business studies | Företagsekonomi

In the past years the competition in the restaurant trade in Umeå is increasing. There is more choice for the customers and thereby the restaurants have to work harder to attract customers. One way is to Market themselves differently. In this research we are studying on... View more
Share - Bookmark