Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI

Bachelor thesis English OPEN
Helander, Fredrik;
(2010)
  • Publisher: Umeå universitet, Handelshögskolan vid Umeå universitet
  • Subject: Outdoor advertising | Digital signage | Mobile marketing | Mobile advertising | SMS-advertising | Advertising effectiveness | Return on investment | Interactive marketing | Interactive advertising. | Business studies | Företagsekonomi

Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able ... View more
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