Customer Relationship within the Furniture Design Market : A qualitative study of how companies within the furniture design market relate to the challenges connected to customer loyalty

Bachelor thesis English OPEN
Wahlström, Marie-Louise; Bergström, Jenny;
(2010)
  • Publisher: Umeå universitet, Handelshögskolan vid Umeå universitet
  • Subject: furniture design market | customer relationship | customer loyalty | green marketing | collaboration | communication | marketing | Business studies | Företagsekonomi

Background: The customer relationship is becoming more important for companies within the Swedish furniture design industry due to competition for market shares. The market is getting more crammed while the interest for furniture design amongst people is increasing, the... View more
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