Storytelling Practices in Project Management : Exploratory study in new business process implementation in Information and Communication Technology projects

Bachelor thesis English OPEN
Abdubaliev, Ulukbek; Akysheva, Aizhan;
(2017)
  • Publisher: Umeå universitet, Företagsekonomi
  • Subject: project management; storytelling; project communication; project reality; project story | Business Administration | Företagsekonomi

Stories have always been present in the life of people as a part of their culture, it is a rather ancient narrative technique. The message delivered in a form of a story is specifically appealing to listeners, which makes it a powerful communication tool. The thesis exp... View more
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