A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs

Doctoral thesis English OPEN
Sophonthummapharn, Kittipong;
  • Publisher: Umeå : Handelshögskolan vid Umeå universitet
  • Subject: Techno-relationship innovations | Key Infulential Factors | e-business | Internet marketing | adoption model | electronic Customer Relationship Management (eCRM) | determinant factors | research framework | manufacturing SMEs | Thailand | Business and economics | Ekonomi

Information Technology (IT) plays a significant role in today business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Adoption of appropriate technology can lead the firm to greater business competency, improve ... View more
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