Gymnasieelevers syn på influencers

Bachelor thesis Swedish OPEN
Storbacka, Carl-Anton Storbacka; Jahn, Aron;
(2017)
  • Publisher: Umeå universitet, Institutionen för kultur- och medievetenskaper
  • Subject: Influencer marketing | students | buying intentions | consumer behavior | Media and Communications | Medie- och kommunikationsvetenskap

Influencer marketing has arguably emerged as one of the most effective forms of marketing, and it’s here to stay. That has made influencer marketing just as compelling of a research subject as it is useful for marketing professionals. This thesis aims to put an answer t... View more
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