Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

Bachelor thesis English OPEN
Puranen, Niklas; Jansson, Markus;
(2017)
  • Publisher: Umeå universitet, Företagsekonomi
  • Subject: Social media | marketing | Alternative Food Networks | segmentation | sales promotion

The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food ... View more
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