Consumer Neuroscience : Pricing research to gain and sustain a cutting edge competitive advantage by improving customer value and profitability

Bachelor thesis English OPEN
Kumlehn, Malte;
(2011)
  • Publisher: Umeå universitet, Handelshögskolan vid Umeå universitet
  • Subject: Brain | Perception | Decision Making | Pricing | Value | Consumer Behaviour | Neuroscience | Marketing | Neuromarketing | Consumer Neuroscience. | Business studies | Företagsekonomi

This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational deci... View more
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