The social media cocktail party : A qualitative study of how companies and organizations communicate online

Bachelor thesis English OPEN
Ryrhagen, Sarah;
(2017)
  • Publisher: Stockholms universitet, Institutionen för mediestudier
  • Subject: social media | companies | organizations | relationships | two-way communication | Media and Communications | Medie- och kommunikationsvetenskap

Due to the development of, and the opportunities that social media provides for different groups in society, companies and organizations are encouraged to be present on, and be a part of the new social media landscape. This research examines how five companies and five ... View more
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