Outdoor Advertising and Gender Differences : Factors Influencing Perception and Attitudes

Bachelor thesis English OPEN
Belinskaya, Yulia; (2015)
  • Publisher: Stockholms universitet, JMK
  • Subject: outdoor advertising; attitudes towards advertising; gender differences; recall of advertising

The thesis examines attitudes towards outdoor advertising, with strong emphasis on gender-based differences. The research intends to reveal the most influencing factors, including gender, format, different images and recall. Earlier researchers have argued that females ... View more
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