publication . Bachelor thesis . 2011

Vad vill kvinnor ha? - en undersökning av en lokaltidnings bilaga i form av ett livsstilsmagasin.

Heurling, Åsa; Lesse, Lovisa;
Open Access English
  • Published: 01 Jan 2011
  • Publisher: Linköpings universitet, Institutionen för teknik och naturvetenskap
  • Country: Sweden
Abstract
Folkbladet is a daily newspaper in Norrköping with a strong local touch whose subscribers are mostly men interested in sports. In an attempt to broaden its readership, since 2009 Folkbladet publishes a magazine called Trend which targets women aged 20-50 years. This magazine in the form of a lifestyle magazine for women with a local touch is about fashion, beauty, interior design and travel. This free magazine is published four times a year and is distributed to every household in Norrköping and its surroundings. No target group analysis has been done to identify which content or design the readers would appreciate. Trend also lack a clear structure that could i...
Related Organizations

1.3 Syfte och frågeställningar .........................................................................................................9 2.1 Livsstilsmagasin för kvinnor ...................................................................................................12 5.1 Bakgrundsinformation ...........................................................................................................47 5.3 Innehåll .................................................................................................................................49 5.3.1 Önskvärt innehåll i tidskrifter i allmänhet..................................................................................................... 49 5.3.2 Spontana kommentarer om Trend ................................................................................................................ 50 5.3.3 Önskvärt innehåll i gratistidningar och bilagor ............................................................................................. 50 5.3.4 Lokal förankring............................................................................................................................................ 51 5.3.5 Stil och målgrupp .......................................................................................................................................... 52 Folkbladet (2011). Om folkbladet. [www] Folkbladet, Norrköping. Tillgänglig: http://folkbladet.se/kontakt/omfolkbladet [2011-04-12]

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