publication . Bachelor thesis . 2013

The Development of an Employer Brand for a Growing IT Company : Using organizational culture to understand retention and attraction as aspects of Employer Branding

Persson, Anna-Greta; Pearson-Nelson, Rebekah;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Linköpings universitet, Institutionen för beteendevetenskap och lärande
  • Country: Sweden
Abstract
As the market for talent becomes more competitive it is important to create a comprehensive employer brand (EB). A comprehensive EB ensures that organizations will get the most out of the resources they spend. EB can be seen in many aspects and context. Organizational culture provides an important framework as it includes the collective thoughts, ideas and assumptions within a group and was therefore chosen as the analytical context. Two important aspects within EB that is highlighted in this study is; retention and attraction. The aim of this thesis was to investigate how a company that is about to create a strategy for employer branding reasons around the usag...
Subjects
free text keywords: Employer brand, employer branding, recruitment, young IT-professionals
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