publication . Bachelor thesis . 2016

Customer Aquisition and Retention by Gamifying User Experience : Gamifying the team messaging app Briteback

Cersowsky Weström, Liska;
Open Access English
  • Published: 01 Jan 2016
  • Publisher: Linköpings universitet, Institutionen för datavetenskap
  • Country: Sweden
Abstract
Studies have shown that many problems office workers face today arise from digital communication and collaboration, with information overload being the biggest obstacle to being effective and productive. Briteback is a new messaging app for teams, which was launched in November 2015, and which aims to solve these problems by providing users with a platform where they can manage all their work-related communication, in an attempt to structure office workers’ communication and to relieve communication related stress. As the app is a new competitor on the market, Briteback is evaluating the possibility of using different marketing strategies to position itself agai...
Subjects
free text keywords: gamification, motivation, communication, apps, digital, user experience, ux, Applied Psychology, Tillämpad psykologi, Human Computer Interaction, Människa-datorinteraktion (interaktionsdesign)
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