Hur nya produkter framgångsrikt lanseras med hjälp av Crowdfunding

Bachelor thesis Swedish OPEN
Ekermann, Magnus (2015)
  • Publisher: Linköpings universitet, Tekniska fakulteten
  • Subject: Crowdfunding

Crowdfunding is a relative new phenomenon where the crowd is tapped for money. This study focus on reward based crowdfunding on Kickstarter and Indiegogo in a context where new product ideas are launched. The purpose is to find out what makes a campaign successful, and ... View more
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