Performance in Franchise Systems : The Franchisee Perspective

Doctoral thesis English OPEN
Asgharian Bourkheili, Ehsan;
(2015)
  • Publisher: Linköping
  • Related identifiers: doi: 10.3384/diss.diva-122563
  • Subject: Franchising performance | franchisee’s perspective | entrepreneurship | holistic view.

During the last decades, franchising as an organizational form has received a lot of attention from researchers and practitioners alike. While many studies have examined various aspects of franchising from the franchisor's perspective, little research has taken the fran... View more
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