The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.

Bachelor thesis English OPEN
Hübinette, Stina;
(2017)
  • Publisher: KTH, Skolan för datavetenskap och kommunikation (CSC)
  • Subject: Programmatic | Performance Marketing | Display Advertising | Media and Communication Technology | Medieteknik

In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of t... View more
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